Quality and Productivity Database

Descriptive Title of Proposal: The Laurier One Card It's All You Really Need
Year Submitted 2006
Name of Institution Wilfrid Laurier University
Name (Senior Administrative Office of the Institution) <br /> <br /> <br /> <br /> Nick Tomljenovic<br /> <br /> <br /> <br />
Title (Senior Administrative Office of the Institution) Manager of One Card Services
Telephone: 519-884--0710 x3729
Email Address: Email hidden; Javascript is required.
Abstract

The entire WLU community has been involved with the OneCard program from its very beginnings. Both senior administration at Laurier and the WLU Students' Union were instrumental in deploying the system and both parties continue to shape the future direction of the program. The administration and Students' Union each have 50% représentation on the Food Service Management Board which oversees the OneCard meal and retail deposit plans, The OneCard office also has a student oversight committee, called Residential Services Advisory Committee, that provides the student body with a voice in the future direction of the OneCard program as a whole, Other university departments that regularly participate in new ventures with the OneCard Office include Food Services, Information Technology Services, Faculty of Social Work, Student Services, Residential Services, Conférence Services, Faculty of Science, the Athletics department, WLU Student Clubs and many more. The OneCard Program has also been able to create lasting partnerships with large and small businesses in the City of Waterloo and the province of Ontario. Examples of thèse businesses include Coke, Pizza Pizza, Swiss Chalet, Waterloo Taxi, Tim Horions, and the Rude Native Bistro, just to name a few. It is the cumulative impact of ail of the above partnerships that have not only made the program a financial success, but allowed the OneCard to fully integrate itself into the académie centric culture of Wilfrid Laurier University.

Criteria Please submit one paragraph describing how the proposal fulfills each of the evaluation criteria.
Transferability

By creating web enabled programs, that are industry standards based, we have ensured that the technical benefits of our program can be transferred to any institution with a minimum of technical knowledge. Also, the financial model for our program, while very different from other institutions, is simple enough that it can be applied with a minimum of effort or experience.

Quality Impact

Our mission from the outset was to increase meal plan sales and services to the student and faculty community without placing any financial burden on the individual student, or the operating budget, at Wilfrid Laurier University. Our efforts since the inception of the program have yielded the following results: meal plan sales have increased from $1.5 million to $7 million annually in approximately five years; direct costs to the University were reduced from $160,000 to $45,000 in the first year of operation; program costs to ancillary operations have been reduced by 20% since the program began; and revenue from off campus sources (external business partners) has increased from $68,000 to over $210,000 annually since the program began six years ago.

Productivity Impact

Card deposits have increased from $1.5 million to $7 million over a five year period, which is an average increase of $1.1 million per year or annual average increase of 73%. The University student population has grow from 7000 to 11,000 students over a six year period with no increase in labour within the OneCard Office for six years; which is an approximate labour savings of $240,000 assuming only one additional person would have been required in that time. When the OneCard system was initially introduced, the cost of running the id card system was cut from $160,000 to $40,000; a savings to the University of approximately $120,000 per year. Commission revenues from our off campus business partners has increased from $68,000 to $211,000 over a 5 year period for an average annual increase of 42%. Sales commission rates to University ancillary operations were cut by 20% after 5 years for an approximate savings of $25,000 per year going forward from 2005. Web based deposits have reached $350,000 per year over a two year period, which translates to an increase of 400% in its second year of operation. The OneCard operation has also contributed approximately $120,000 to the WLU Student Services budget over a 5 year period.

Innovation

While previous submissions have addressed the benefits of a single campus card, our program differs from those in three fundamental ways. First, no other institutional card program has ever shifted the entire cost burden of the program onto external business and ancillary operations, with a constantly increasing slant toward those external businesses and away from the internal ancillary operations. Second, our program has developed new technologies, where none have existed before, for the purpose of automating labour intensive processes as well as generating new sources of revenue from the newly emerging Internet economy. And finally, we have accomplished ail of the above, while greatly increasing services to the University community, and still remained profitable.